meet eden…

Hello!

I am a creative leader specializing in global color and CMF strategy, with deep experience shaping creative direction for heritage brands. Proven track record translating consumer insight and cultural trends into clear seasonal vision and commercially successful product.

Experienced in leading cross-functional teams across design, merchandising, and development to deliver cohesive narratives, aligned with business objectives, and precise execution across product design.

I combine expertise product design with strong strategic leadership to drive brand relevance, innovation, and measurable business impact.