These pages captured the cultural moments we were designing for in SS26: what was happening on and off the field, the third spaces where our consumer gathers, how they express themselves, the tech shaping their days, and the consumer trends pointing to where they're headed next. Woven through it all was the white space, the opportunities no one was owning yet.

This story was the first thing product creation saw at the onset of SS26 season and it was intentional. By bringing PM, Materials, Design, and Development into the same narrative from day one, the team aligned on a shared point of view.

But a story only drives direction if people can act on it. So I built these pages to work as tools as much as inspiration. Each one included key words and visuals that project managers could pull directly into their briefs, turning the season's narrative into the foundation for every product that followed.