Hello!

I am a creative leader driving global color, material, and trend vision for heritage and lifestyle footwear and apparel brands. I specialize in translating consumer, cultural, and marketplace insight into commercially relevant CMF direction that strengthens brand equity, uncovers new opportunities, and fuels business growth.

I’m grateful to the people I’ve worked alongside. They’ve made me a better listener, designer, storyteller, and person, and they continue to shape how I lead.

Kip Gerenda (VP Product Creation, L.L. Bean): - managed me directly at Reebok

“Eden played a key role in shaping Creative Direction for apparel and was a key contributor to the Creative Direction of our footwear business.”

“She also led seasonal material direction and color application for our lifestyle footwear line, drawing on archive research, trend forecasting, market travel, and close collaboration with design and product marketing.”

“Eden also took on budget and vendor management and helped drive workflow across the broader Creative Direction team, including both full-time staff and freelancers...”

“She is a seasoned creative who knows how to bridge creative vision with the practical realities of getting great work done.”

Sean McDowell (SVP Design + Innovation, MillerKnoll): - managed me directly at Sperry

“Eden is an exceptionally knowledgeable expert in color, materials, and graphic design, with a particular strength in materials that makes her a go-to advisor for our team.”

“She has successfully led the development of new approaches for prints and patterns...”

“Eden is the primary reason we created a successful sustainability platform. She does the hard work of taking the direction and finding incredibly beautiful solutions at a reasonable price.”

Michelle Briggs (CMF Design, Google): - managed me directly at Reebok

“Her understanding of culture and trends allows her to deliver innovative color and material concepts that resonate with consumers.”

“...a natural leader who fosters creativity within her team. She has a strong ability to network and collaborate across departments, building strong relationships that drive alignment...”